LeadiD witnesses and certifies the origin and history of lead events, giving advertisers the truth of what really happened, and providing a means for publishers to get the value their leads deserve.

overview-fig1With the Consumer

Be present wherever your consumers are: when they view an ad, when they see a lead form, and when they enter data. LeadiD provides–and certifies–the origin and history of consumer events, giving you the truth of what really happened, and helping you understand each consumer's behavioral intent.

overview-fig2Vast Network Intelligence

Tie consumer data together from all touchpoints and from every part of the consumer journey. LeadiD connects up and down the conversion funnel to provide a universal data standard for understanding and communicating a lead's quality, value, risk, and compliance.

overview-fig3Marketing Optimization

Make better decisions up and down the sales funnel by turning insights you get from LeadiD into action. With LeadiD at your fingertips, it's never been so easy to optimize media spend, identify and target your best customers, triage underperformers, and so much more.

By the Numbers

100 million

LeadiD witnesses and certifies more than 100 million consumer events every month.


More than 400 companies rely on the Universal LeadiD Standard to give them deep intelligence about their consumer leads. 

1 Goal

LeadiD exists for the singular purpose of creating a healthier leads industry--one where everyone does business with trust.

More than 400 leading companies have adopted the Universal LeadiD Standard. 

View our Customers page to learn more.


Liberty University


Read the Case Study:

Transparency, Trust, and Truth: Liberty University Loves LeadiD 

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