LeadiD FAQs

LeadiD has two inter-related services: LeadiD Creator and LeadiD Auditor.

LeadiD Creator is utilized by any publisher that has a form on its site, where it is attempting to collect and store information from that form (often referred to as Lead Generators). LeadiD Auditor is utilized by any organization that is receiving leads, usually as a purchaser of those leads (Lead Buyers).

The LeadiD that is generated, shared, and audited is a unique, 36-character alpha-numeric code that serves to link all of the events that took place in a lead's life - from the lead's birth up to the present millisecond.

Lead Generators can easily implement LeadiD Creator to have a unique LeadiD generated for each form event on their site. The Lead Generator should store the LeadiD, along with the lead information, and include the LeadiD whenever they share or sell that lead to another entity. Any entity receiving the lead with a LeadiD attached should query that LeadiD, using LeadiD Auditor, to learn about the lead's birth, history, and quality scores.

There is certain information that we feel is mandatory for us to associate with each LeadiD, such as the LeadiD Creator's information (member name, member number), the date/time of the lead's creation ("born on date"), and machine & IP address information of the individual that filled out the lead form. There is other data that we allow the LeadiD Creator to block if they desire, such as detailed URL information. LeadiD Creators can determine these "Transparency Settings" within their LeadiD Account under the Campaigns section.

We would never say that no one can outsmart LeadiD. However, we can say that we have collectively put thousands of hours of thought and development into the LeadiD system, amongst ourselves, and along with influential members of the Lead Generation space, in order to solve the most problematic areas today within lead generation. We are also continually developing new aspects of our platform in order to stay ahead of any 'bad guys' trying to outsmart us. With all of this investment, and based on the way we've built our platform, we believe that even if someone figures out a loophole in our systems, we can and will quickly be able to respond and close that loophole. For more information, see
How LeadiD Mitigates Fraudulent Lead Practices.

LeadiD Creation and LeadiD Auditing have both free and paid elements. Our goal is to provide enough value for free that there is no significant barrier to entry for smaller entities, but to also provide higher value services for those who desire them.

Because we have a large and growing number of companies that support LeadiD, this enables us to add to a lead's history every time a lead is audited by one of our member companies.

LeadiD Creator is the service for Lead Generators and any owners of websites with forms, where a unique LeadiD is generated and associated with that lead event. The LeadiD then lives with the lead for its life in order to gain valuable forensics about that lead's birth and history up to the present millisecond. For more information, see LeadiD Creator^SM

LeadiD Auditor is the service for Lead Buyers (Lead Aggregators, Agencies, or Enterprises) who wish to learn more about a lead's birth and life by querying that LeadiD. LeadiD queries can be run manually, as single or batch, or can be run via the LeadiD Auditor API. For more information, see LeadiD Auditor^SM

While LeadiD provides value to each entity selling and buying leads, we believe there is also overall value to the entire industry. Fraudulent, deceptive, or unintentionally harmful practices within the online Lead Generation space threaten all within this space, cause a huge burden of extra costs, and make it nearly impossible to truly determine good leads from bad. Our belief is that the value of LeadiD to the industry is that it will provide all entities with a clear picture of a lead's birth and history, as well as flags indicating whether or not the data being reviewed is actually a lead or not, so that this significant 'noise' can be removed from the system.

Simply sign up for a free 30-day trial and all the instructions and custom code can be found within your LeadiD Member Portal.

LeadiD Creator will post a unique LeadiD to your form prior to the form even being submitted by the web user, so the web user experience is not impacted whatsoever. LeadiD Auditor will return results of an audit in sub-second speeds.

As a Lead Seller (Lead Generator or Lead Aggregator), you've probably experienced multiple impacts on your business due to buyers' lack of knowledge or trust in you. These impacts range from their buying fewer leads, demanding lower prices (to match others who might be engaging in questionable practices), or struggling to compete because everyone says their leads are high quality and have integrity. Your leads really are high quality and have integrity. Passing the LeadiD to your buyers enables you to prove it, using our neutral, unbiased certification service. When you certify your leads with LeadiD, your buyers will see that your leads are what you say they are.

Within the LeadiD Member Portal, LeadiD Creators have the ability to create one or more campaigns. These "Campaigns" are essentially ways to organize different sets of leads they are creating. For example, a LeadiD Creator might want to break out reports by different tactics they've utilized to generate traffic, and can do so by creating different campaigns for each tactic.

Within the LeadiD Member Portal, LeadiD Auditors have the ability to create one or more Audits. An Audit is a collection of parameters that can be used whenever querying one or more LeadiDs. If the Auditor wants to have different parameters for different queries, he would create separate Audits for each, and use the appropriate audit settings for the appropriate queries.

Within a Campaign, LeadiD Creators have the ability to control settings about whether or not some of the lead data they're creating will be exposed in future LeadiD Audits. For example, a LeadiD Creator might not want to expose detailed URL data of where the lead was generated, and so may choose not to expose this data through their transparency settings. A LeadiD Auditor in the future would then not receive this data, but the LeadiD Auditor would also receive a flag indicating why this data was not returned (in this case, due to the LeadiD Creator's transparency settings).

Yes! Go to your LeadiD Member Portal, and check out the multiple reporting options

In the LeadiD Member Portal, you can create one or more Audits. Within each Audit that you create, you can define what information you want returned on queries within that particular audit. You may want all information returned on certain queries, or only some information returned, and you can define that within the Audit definition.

LeadiD Contribute is a service that is coming soon! This service allows any LeadiD Member to contribute additional attributes about a given lead, such as their experience with the consumer (the ultimate disposition of the lead), their rating of the lead, or a large number of other variables. This information will then be aggregated and exposed back to the industry, having multiple uses. Look for announcements about this product becoming available soon.