Video: Optimizing to Connect vs Optimizing to Convert

The first milestone in the conversion funnel is successfully contacting the consumer, yet most brands have a contact rate of less than 50%. That means that half of marketing spend gets dropped on the floor before even arriving at your doorstep. Brands have been focusing on increasing contact rates for years. Are any strategies really working?

In this session, we do a deep dive into contact strategies that have moved the needle, and discuss the importance of having a specific and unique strategy optimized for each milestone in the conversion funnel.